Mary Allen is CCO at InsightaaS and Sustainability Lead for JSA. As journalist, analyst, and content strategist, she has covered the range of IT subjects for her own properties, and on behalf of clients. Mary created the GreenerIT and Sustainability Platform websites, capping this with a stint as sustainability columnist for Bloomberg BNA, to promote the environmental agenda within IT. She continues to develop this passion in partnership with JSA on the Greener Data initiative.